Privacy Policy

Last updated: 11 February 2014

Animal Century Privacy Policy

Animal Century (“we, our, us”) has adopted this privacy policy (“Privacy Policy”) to explain how we collects, stores, and uses the information collected in connection with our products, services and websites (together "the Services").
Should you have any questions relating to this Privacy Policy, please contact us at palace@animalcentury.com or alternatively at Josephspitalstr. 2, 80331 Munich, Germany. BY INSTALLING, USING, REGISTERING TO OR OTHERWISE ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT AND INFORMED CONSENT TO THE PROCESSING, USE AND DISCLOSURE OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS THE SERVICES. Rovio reserves the right to modify this Privacy Policy at reasonable times, so please review it frequently. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.

1. Non-personal data

For purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data we collect about the use of our Services, from which any personally identifiable data has been removed. We may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable us to identify you. The types of non-personal data we may collect and use include, but are not limited to: (i) device properties, including, but not limited to IP address, Media Access Control (“MAC”) address and unique device identifier or other persistent or non-persistent device identifier ("Device ID"); (ii) device software platform and firmware; (iii) geographical data such as zip code, area code and coarse location; (v) other non-personal data as reasonably required by us to enhance the Services and other our products and services. We may use and disclose to our partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other our services and products. You recognize and agree that the analytics companies utilized by us may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies. We may supplement your personal and non-personal data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services.

2. Location Data

To the extent we make location enabled Services available and you use such Services, we may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. We may use various technologies to determine location, such as GPS, Wi-Fi or other network-based data such as IP address. Your GPS geo-location is not accessed without your consent. Notwithstanding our partners who are providing location related parts of the Service, we will not share your GPS geo-location with third parties without your consent. To the extent we make available GPS geo-location to third parties in accordance with this Privacy Policy, it will be provided anonymously. Please note that Rovio may share your anonymous coarse location with its partners.

3. Personal Data

For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual. Likely situations when you make personal data available to us include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through our online stores; (v) using “tell a friend,” "email this page," or other similar features; (vi) requesting technical support; and (vii) otherwise through use of our Services where personal data is required for use and/or participation. The types of personal data may vary depending on the type of activity you are engaged in. The personal data we may collect, process and use may include, but are not limited to your name, screen/nick name, our Services’ or third party service ID, e-mail address, phone number, photo or other image, birthdate, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise we treat location as non-personal data). If you choose to use our "tell a friend" or a similar service about our Services or order a gift certificate for your friend, we may store your friend's name and contact details that you provide to us. We may use personal and non-personal data, both individually and combined together, for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing our communications and to further develop the Services and other our services and products. We may combine non-personal data with personal data. We may use your personal data to send messages to you with informative and/or commercial content about ours services or third party products and services we think may be of interest to you, such as new features and services, special offers and updated information. Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, we may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to us. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. We may associate and/or combine as well as use information collected by us and/or obtained through such social networking sites in accordance with this Privacy Policy.

4. Disclosure and Transfer of Personal Data

Personal data may be disclosed in accordance with applicable legislation and this Privacy Policy. Additionally, we may disclose personal data to its parent companies and its subsidiaries in accordance with this Privacy Policy. We may hire agents and contractors to collect and process personal data on our behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by us. These agents and contractors may not use your personal data for their own marketing purposes. We may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analyzers and business intelligence providers. Rovio has the right to share your personal data as necessary for the aforementioned third parties to provide their services for us. We are not liable for the acts and omissions of these third parties, except as provided by mandatory law. We may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability. We may also disclose your personal data to third parties when we has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users or others who may be harmed or may suffer loss or damage, or we believe that such disclosure is necessary to protect our rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on us. To the extent permitted by applicable law, we will make reasonable efforts to notify you of such disclosure through our website or in another reasonable manner.

5. Data Retention and Correctness

We retain the data collected pursuant to this Privacy Policy for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, we delete all aforementioned data in its possession within a reasonable timeframe. We do not verify the correctness of personal data. Irrespective of the above, we may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce our user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.

6. Cookies, beacons and tracking

The Services may use “cookies” and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. We treat information collected by cookies and similar technologies as non-personal data. Cookies: A “cookie” is a small bit of record-keeping information that websites often store on a user's computer. Our cookies do not include personal data and are typically used to quickly identify your device and to “remember” you. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services. Flash cookies & HTML5: we may also use Flash cookies (locally shared objects) and HTML5 storage (locally stored objects). Locally shared objects are small files similar to browser cookies and are used to remember your settings to personalize the look and feel of the Services. Locally shared objects only collect data in the aggregate. You may prevent locally shared objects from being placed by disabling locally stored objects in your browser or visit www.adobe.com. Locally stored objects, such as HTML5 Web Storage, are used for similar purposes as cookies but typically may contain a greater amount and different types of data than browser cookies. Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image that allows us to count users who have visited certain pages or viewed certain advertisements. Web beacons, like cookies, do not include personal data. E-mails and other electronic communications we send to you may contain pixel tags that enable us to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.

7. Third Party Terms and Conditions

Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, map data providers, mobile software platforms, on-line gaming platforms, social networking services and payment providers. You recognize and agree that we are not liable for any such third party terms and conditions and their use of your personal data. We may in our discretion make available links through advertisements or otherwise enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by us. We are not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that we are linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies. We may from time to time make available our partners’ services, such as sweepstakes or polls and such services may require you to disclose personal data in order to register for and access such services. Such services will reasonably identify the partners at the point of where you are required to disclose personal data. If you at that point choose to disclose your personal data, such personal data may be transferred directly or via us to such third parties and will be subject to the privacy policy and practices of such third parties. We are not responsible for the privacy practices and policies of such third parties and, therefore, you should review the privacy practices and policies of such third parties prior disclosing any personal data in relation to such services. Please note that certain Services that we may offer, such as multiplayer gaming, social networking and gaming console services, may use third party services to provide authentication for the Services with a gaming console ID, social networking ID or gaming network account. When you register to join or use the Services from a third-party gaming or social networking system, certain personally identifiable user and/or membership data may be transferred automatically to and from Rovio and you hereby consent to the processing, using, combining, disclosing and retaining of such data in accordance with this Privacy Policy by us.

8. Safeguards

We follow generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in our possession. Only those persons with a need to process your personal data in connection with the fulfillment of their tasks in accordance with the purposes of this Privacy Policy and for the purposes of performing technical maintenance, have access to your personal data in our possession. Personal data collected by us is stored in secure operating environments that are not available to the public. To prevent unauthorized on-line access to personal data, we maintain personal data behind a firewall-protected server. However, no system can be 100% secure and there is the possibility that despite our reasonable efforts, there could be unauthorized access to your personal data. By using the Services, you assume this risk.